We specialise in beautiful, results-driven branding for ambitious businesses and entrepreneurs.
Meet Georgia
Good Practice is a Melbourne-based design studio led by Georgia Perry – a branding expert with a deep understanding of the design industry and a passion for helping creative businesses thrive.
With over 15 years of global experience, Georgia brings a strategic, no-fluff approach to branding that feels equal parts polished and personal. She’s worked with some of the world’s biggest names, but her heart lies in helping creative businesses confidently own their space.
Working with Good Practice means being supported every step of the way – from brand clarity to rollout. We make the process seamless, collaborative, and actually fun.
If you’re ready to elevate your brand, attract high-end clients, and become known for what you do best – welcome, you’re in the right place.
G E O R G I A H A S W O R K E D W I T H
With a deep understanding of design and strategy, we create branding that not only looks beautiful—but actually works.
Whether you’re launching, refining, or just ready to elevate your business, we craft brand identities that feel aligned, purposeful, and built for growth.
Our process gives you the confidence, clarity, and cohesion to show up at your highest level and attract the clients you truly want to work with.
We specialise in branding for:
→ Interior Designers
→ Architects
→ Creative Businesses
→ Lifestyle & Luxury Brands
→ Female Founders
Are you ready to elevate your brand and attract high-end clients?
Our guide walks you through our signature branding process, pricing, and what it’s like to work together – so you can start imagining what a polished, high-end brand could do for your business.